📊

CAD Rooms Metrics & Tracking

Old Metrics
Metric
May
June
July
Aug
Sep
Visitors to Wikifactory (analytics)
6594
11943
10862
13,319
9,625
Active Signed In Users to Wikifactory
14,745
15,728
16,100
15,366
16,900
Returning Users to Wikifactory
1761
1421
1315
1246
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Visitors to CAD Rooms
57
48
89
103
250
Active Signed in Users to CAD ROOMS
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Returning Users to CAD ROOMS
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16
Free Trials
159
160
166
133
98
Demos （CAD ROOMS）
0
5
12
16
17
New Paid Seats
1
0
0
4 (DMI)
0
Churned Seats
5
3
1
4
0
Paid Workspaces
17
16
16
15
15
Paid Seats
60
57
56
56
56
Cost Per Seat
$444.72
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Net MRR (From stripe)
€2,178.30
€2,221.30
€2,003.80
€1,884.30
€1,921.83
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Source: Amplitude
Metric
Oct 6-12th
Sep 29-Oct5th
Sep 22-28th
Sep 15-21st
Sep 8-14th
Sep 1-7th
Week 25-31 Aug
Week 18 -24 Aug
Week 11 -17 Aug
Week 4 - 10 Aug
Week 28 July
Week 21 July
Week 14 July
Week 7 July
Week 30 June
Week 23 - 29 June
Week 16 - 22
Week 9 - 15
Week 2 - 8 June
Website Visitors to CAD Rooms
73
65
73
65
69
46
29
34
22
30
41
28
21
20
13
13
16
11
19
Free Trials - WF
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28
20
27
20
23
32
33
30
40
39
37
39
31
50
34
25
46
Free Trials - CAD ROOMS
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1
0
2
3
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Demos (55)
5
3
5
4 (Siemens Mobility)
3
4
5
3
3
3
4
1
2
3
2
2
2
1
0
New Paid Seats
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0
0
0
0
0
0
0
Annual recurring (premier-air-solutions)
4
4
0
0
0
0
0
0
0
0
Churned Seats
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0
0
0
0
0
3 （premier-air-solutions and Estimation）
1(@gnoatoandrea, Pro)
0
0
0
0
1
0
0
1
0
2
Paid Workspaces
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15
15
15
15
15
15
17
17
16
15
15
15
16
16
16
17
17
Paid Seats
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56
56
56
56
56
56
59
60
56
56
56
56
57
57
57
58
58
Active Signed In Users
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Average Seats per Workspace
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3.7
3.7
3.7
3.7
3.7
3.7
3.5
3.5
3.5
3.7
3.7
3.7
3.6
3.6
3.6
3.4
3.4
Recurring Seats
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MRR
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Metric
Oct 6-12th
Sep 29-Oct5th
Sep 22-28th
Sep 15-21st
Sep 8-14th
Sep 1-7th
Week 25-31 Aug
Week 18 -24 Aug
Week 11 -17 Aug
Week 4 - 10 Aug
Week 28 July
Week 21 July
Week 14 July
Week 7 July
Week 30 June
Week 23 - 29 June
Week 16 - 22
Week 9 - 15
Week 2 - 8 June
Website Visitors to CAD Rooms
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60
73
62
69
46
29
34
22
30
41
28
21
20
13
13
16
11
19
Free Trials - CAD ROOMS
2
1
1
0
2
3
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Demos (55)
8
5
5
4 (Siemens Mobility)
3
4
5
3
3
3
4
1
2
3
2
2
2
1
0
New Paid Seats
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0
0
0
0
0
0
0
Annual recurring (premier-air-solutions)
4
4
0
0
0
0
0
0
0
0
Churned Seats
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0
0
0
0
0
3 （premier-air-solutions and Estimation）
1(@gnoatoandrea, Pro)
0
0
0
0
1
0
0
1
0
2
Paid Workspaces
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15
15
15
15
15
15
17
17
16
15
15
15
16
16
16
17
17
Paid Seats
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56
56
56
56
56
56
59
60
56
56
56
56
57
57
57
58
58
Active Signed In Users
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Average Seats per Workspace
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3.7
3.7
3.7
3.7
3.7
3.7
3.5
3.5
3.5
3.7
3.7
3.7
3.6
3.6
3.6
3.4
3.4
Recurring Seats
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MRR
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Quarter Review
Metric
Q4
Website Visitors to CAD Rooms
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Free Trials - WF
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Free Trials - CAD ROOMS
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Contacts Reached
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Warm leads
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Hot Leads
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Demos
50
New Paid Seats
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Churned Seats
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Paid Workspaces
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Paid Seats
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Active Signed In Users
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Average Seats per Workspace
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Recurring Seats
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MRR
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Sales Leads
Contacts Reached
501
%
Benchmark
Space
Warm leads (Connected)
201
40.1%
40%
49%
Hot Leads (MQLs)
15
7.5%
5-10%
47%
Demos (SQLs)
5
33.3%
13%
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1%
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Active Experiment Tracking


Each sprint is 2 weeks.
 
WF Blog Linking
  • UTM added
  • Data Tracking
      • Aug VS July
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      Aug - 13 views
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      Sep
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  • Measuring Keyword Efficacy > pending BuzzSumo
Blog Performance Experiment
July 1st - 31st_Data Source
  • Page Views Breakdown
    • Majority of traffic is directed towards the homepage and language-specific pages (/es/, /de/, /fr/).
    • Tag pages (e.g., /tags/cad-collaboration/) attract lower traffic but show users are searching for specific topics.
  • Referrers Breakdown
    • Most traffic comes from internal links within the CadRooms ecosystem (blog and cadrooms.com).
    • Organic search engines like Google and DuckDuckGo contribute smaller traffic shares.
  • Website Traffic Overview
    • The site had 362 views and 53 visitors in July, with a 64% bounce rate and an average visit time of 1 minute 9 seconds.
    • A spike in traffic around July 29 suggests new content or promotional activities
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Aug1-31st
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Sep
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Website Blog Traffic & Performance
Table view

Metric
1st - 30th June
1st-31st July
1st-31st Aug
1st-21st Sep
Page Views
103
362
205
384
Visitors
46
53
57
51
Bounce Rate
85%
64%
84%
67%
Average Visit Time
1m19s
1m 9s
1m 29s
1m 8s
Top Referrer
blog.cadrooms.com (51)
blog.cadrooms.com (208)
blog.cadrooms.com(111)
blog.cadrooms.com(263)
Second Referrer
cadrooms.com (30)
cadrooms.com (120)
cadrooms.com (45)
(None) 86
Most Visited Page
/ (36 views)
/ (102 views)
/(73 views)
/ （79 views）
Page with Most Views by Region
/es/ (14 views)
/es/ (63 views)
/es/ and /de/ Each 5 views
/de/22
SEO Measurement > AHREFs
Aug
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Sep 1-15th
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Sep 22nd
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Sep30th
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Heyreach Campaigns
  • Sep 15th
      • notion image
  • Sep22nd
      • notion image
  • Sep30th
      • notion image
 
 
 

Weekly Insights

Format
  • Top Highlights (3)
  • Top lowlights (3)
Week 11 -17 Aug

🌟 Top Highlights

  1. Premier-Air-Solutions renewed their yearly team plan 🎉
  1. WF Linking Articles started generating traffic as of August 1st
  1. Average visit duration increased, showing deeper engagement

⚠️ Top Lowlights

  1. One churned seat – still nudging for feedback call
  1. Visitors to CAD Rooms declined in August
  1. Overall blog traffic dropped significantly compared to July
Week 18-24 Aug
✅ Top Highlights
  • Visitors to CAD Rooms increased (28 vs. 19 last week)
    • SEO changes
    • LinkedIn space
    • New Articles
  • 4 Demos > Sales outreach starting
⚠️ Top Lowlights
  • 3 seats churned (Premier-Air-Solutions + Estimation)
Week 25-31 and Whole Aug
🌟 Highlights
  1. Website traffic performance showed clear peaks in mid-to-late August (around Aug 18–20 and Aug 24–29).
      • Aug 18–20 → launch of the new Landing Page.
      • Aug 24–29 → publication of new ECO articles and revision of older articles for CHANGING CAD ROOMS (full caps version), with updated manufacturing-related content, optimized keywords, and added ALT TEXT to images.
  1. Average visit duration remained strong at 7m21s (per Ahrefs), indicating increased content engagement.
  1. New customer added: DMI joined in August with 4 paid seats 🎉
  1. Paid users retention was maintained, with Loria Holdings continuing their annual subscription.
  1. Demos and visitors to CAD Rooms showed steady growth throughout the month.
⚠️ Lowlights
  • Overall Page Views dropped (see Blog data) → from 362 in July to 205 in August, showing a significant decline compared to the July peak.
  • Free Trials decreased in August (133 vs. 166 in July), possibly linked to the new pricing page and suggesting that some traffic is now being guided directly to CAD ROOMS.
  • WF linking articles traffic remain at a low level throughout the latter part of August.
Week 1-7 Sep
🌟 Highlights
  1. Website traffic performance (refer to AHREFs)
      • Health Score Improved: The website's health score increased from 30 (August 25-31) to 34 (September 1-7).
      • Total Visitors Rose: Total visitors to the website increased from 226 to 331, a gain of 105 visitors.
      • Organic Keyword Ranking Increased: The number of organic keywords the site ranks for grew from 33 to 37.
      • Fewer Pages Blocked from Crawling: The number of blocked pages decreased from 78 to 61, which suggests that some configuration issues have been fixed, allowing more pages to be indexed properly.
  1. Increase in Blog Pageviews, related to four new blog posts on supplier collaboration except our own clicks.
  1. Sales Motion
    1. 35% Connect Rate
    2. 20% Reply - 15% Connect
⚠️ Lowlights
  • Decline in Crawled Pages: The number of crawled pages fell from 138 (August 25-31) to 122 (September 1-7). - indicator for SEO improvement
 
Week 8-14th Sep
🌟 Highlights
  • Total Demo Calls: Over 40 cumulative demo calls.
  • Sales Motion: Executed across three campaigns.
    • Connect Rate: 30.1%
    • Reply Rate: 33.9%
    • 2-3 Leads who want to review the platform with their engineering teams first to determine the value before further conversation.
  • Total Visitors: The total number of visitors continues to grow steadily.
⚠️ Lowlights
  • Health Score Dropped → from 34 → 29 (–5), mainly due to blocked URLs and backlinks.
    • Numerous links leading to 404 "page not found" errors, an issue that is currently under investigation
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Week 15-21 Sep
🌟 Highlights
  • 4 demo calls booked for next week.
  • Website health score improved, showing stronger performance.
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  • Space engineering campaign progressing well → better connection and message reply rates, with 3 demo calls booked this week.
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⚠️ Lowlights
 




Q3 Report
Sales Funnel
Contacts Outreached
Connections
Response
Demo
Trial